Display scene in India

Magnetic pop-up is one of the most convenient backdrop graphic system to carry and reuse over and over again.
Magnetic pop up is a collapsible frame which comes in basic three shapes straight, concave curve and convex curved.
Also length and height of a MAgnetic Pop up may vary as per client requirement.Usual size is known as section height and section width.
section width up to 4 converts in meters or close to it therefore many people feel section width to be equal to a meter but usually it is between 70cm to 83cm depending on manufacturer. Total height usually is around 230cm or near it.
Besides all this it also comes as different systems though basic collapsible structure and use of magnets to attach graphics to the stand remains a perquisite.
Variance is seen in locking systems as some have pull up and stand system using springs,metal hook locks or plastic male female locking systems.
Front megbars that hold the system also vary as most system use MS rods and others may use aluminium with magnets.
The popup is supplied in three ways viz a shoulder bag, Air trolley or in a Deluxe PVC moulded trolley which may double up as a Carry case cum podium with graphic attached to it.
Designing a magnetic popup is usually very challenging for first timer designers.Many times they just give design suitable for solvent flex printing but Magnetic popups are printed using inkjet technology.Printing is done on high end photo realistic printers on self adhesive vinyls which are later mounted on .3-.4 thick rigid PVC and than scored or matched.
Reason is that its size is close to hoarding size, but viewing distance at most times is a close distance of around 6' or so.
Most people forget that popup's primary aim is to catch eyeball of people visiting trade show & exhibitions.
Not just that but once they enter the exhibitors booth, it should give information about the exhibitor's establishment and products or services offered along with pictures.
Usually the top it used half establishment name on top with tag lines or punch line and its LOGO as that is most prominent area besides central part.In between body is the most important element. Never try to cram it up with too many pictures or too much text. When choosing to fill space always be more partial to pictures and not text.
Bottom generally being less visible has addresses, URL , email Id, phone nos. Etc.
At times just one very large picture can be very effective in attracting attention and making visitor enter the exhibit area.
But most times use pictures judiciously.Too much text is a waste as nobody has time to stand and keep reading just high light important information and don't use this as a brochure, most information shall be used inside a leaflet or brochure which a visitor can than read leisurely later on at office or home.
Another pitfall area is the end caps many designers ignore tha fact that it curves in U shape and major part is usually invisible to the visitor on both ends. So simply avoid spilling text on end caps. Most designers use this area to give out website or just keep it plain colour to add beauty and make popups look much more solid and attractive.

You can visit web site More Trade Show Banner Stands for products available for trade show, Exhibition & Events

Tuesday, March 7, 2017

Adjustable Roll up banner stand

Adjustable Roll up banner stand

Display Junction India

Trade show display products, Backdrops, reception tables and brochure stands

Story behind new 6ft x 6ft Magnetic popup

Six ways to create portable and reusable backdrops for your exhibition booth

Saturday, December 6, 2014

Trade Show Portable Backdrop

Display scene in India

Followers

Blog Archive

About Me